Multifamily Executive
Reflecting its growth and vision for the future, The Chevy Chase Land Co., a commercial real estate leader in the Washington, D.C., region, has unveiled its new name—CCLC.
The rebrand honors the firm’s 135-year legacy of developing over 2,000 acres and 4 million square feet of office, retail, and residential space while signaling its evolution into a more robust commercial real estate investment and management firm.
With the new name comes a bold look. The new logo features interlocking C’s, a nod to the Chevy Chase, Maryland, roots and the firm’s commitment to collaboration and community. The modernized color palette is anchored by deep navy with green and blue accents to signify both stability and optimism. It also has a new positioning line, Real Estate Partners, that reinforces its role as a trusted partner across all commercial real estate sectors.
As part of its vision for the future and growth, CCLC is embracing artificial intelligence (AI) to enhance leasing analytics, streamline reporting, improve tenant engagement, guide stakeholder operations, generate concepts for design and development, and collaborate with partners on future developments.
“We, as an industry, have been a laggard in new tech. CCLC is taking a lot of initiative to really put ourselves out there—understanding what tools are available to us and how to be proactive in terms of integrating them in a thoughtful way,” Ziegenhein says.
The firm created a formal technology strategy four years ago and modified it last year to specifically call out AI.
“We started small. There’s a whole world of AI tools out there,” he says. “We always emphasize that it’s meant to be an enhancing tool. It’s meant to make us more efficient and not to replace anyone.”
It now is using 15 to 20 different AI resources on a daily basis and is leveraging the platforms of larger companies, such as Bozzuto, its residential property manager, and CBRE, its commercial property manager.
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