The Chevy Chase Land Company Rebrands as CCLC to Reflect Broader Scope of Work

The Chevy Chase Land Co., a more than century-old fixture in Greater Washington’s commercial real estate market, has rebranded to reflect its scope of work beyond land development.

The Chevy Chase, Maryland-based firm said Monday it will now be known as CCLC, a move its chief executive describes as long overdue because the company has “grown far beyond” its name.

The full moniker, as displayed on a new website, reads as CCLC Real Estate Partners, to establish what the company characterizes as its evolving role in the commercial real estate landscape. In addition to development, the business has been operating as an investment and asset management firm for decades, so it was important to create a corporate brand “that communicates that expertise more clearly,” President and CEO John Ziegenhein told me over email.

“It starts with underscoring that we have not been a land company for a long time as it’s all been developed,” said Ziegenhein, its CEO since 2020. “What is lesser understood is that we have been an investment and asset management company for quite some time, and this new brand is a clearer, more potent message about exactly who we are and what we are doing.”

Going forward, the 135-year-old CCLC will be focusing on both managing and growing assets in its portfolio of residential, office and mixed-use properties, Ziegenhein said, highlighting his executive team’s combined experience. “This evolution is about making that strength visible to the market and better positioning our firm to continue expanding that aspect of the business.”

The rebrand points to the company’s commitment to collaboration, professionalism, innovation and integrity, it said in its announcement.

The 10-employee CCLC handles leasing and asset management for its own properties as well as those outside of its portfolio. The firm’s portfolio spans the region’s three jurisdictions and includes: 2 Bethesda Metro, a recently renovated 299,000-square-foot office tower, and The Collection, an office and retail hub near the Friendship Heights Metro station; a D.C. retail strip south of Chevy Chase Circle on Connecticut Avenue NW; an office at 5301 Marinelli Road in Rockville under a long-term lease to education nonprofit St. Coletta of Greater Washington; the Safeway-anchored South Lakes Village center in Reston; and an Arlington apartment building.

On the Maryland side of Chevy Chase, it owns an Amazon Fresh-anchored development at 8525 Chevy Chase Lake Terrace, and residential buildings like The Claude and The Barrett, for which it partnered with Bozzuto Development Co.

To date, the business reports having developed more than 2,000 acres of land and 4 million square feet of space in office, retail and residential projects.